Wheatstone’s Innovative Streaming Software Empowers Broadcasters with Nielsen Watermarking

Wheatstone, a leading technology company, has recently obtained certification for its groundbreaking streaming software. This certification allows Wheatstone to incorporate Nielsen’s Portable People Meter (PPM) encoded watermark into their streaming services. With this capability now available in both on-premise and cloud data center streaming, broadcasters can leverage the power of Nielsen’s watermark to enhance their advertising potential.

Wheatstone’s suite of software, Layers Stream, enables broadcasters to stream their content efficiently, while seamlessly integrating the Nielsen watermark. This functionality is also supported by Wheatstone’s other streaming appliances, Streamblade and Wheatstream AoIP. Whether broadcasters are utilizing a Wheatstone appliance, an on-premise server, or an AWS cloud data center, they can accurately track their streaming audience and combine these metrics with conventional on-air listenership data.

By integrating the encoding process within the processing software itself, Wheatstone presents a more streamlined solution. Nielsen’s product manager, Eric Kmetz, lauds this approach as a superior method for operationalizing the watermark. This certification ensures that broadcasters can confidently rely on Wheatstone to provide accurate measurement data to Nielsen, allowing them to attract advertising investments.

The rigorous certification process involved extensive testing by both Wheatstone and Nielsen engineering teams. Their efforts focused on ensuring the highest quality of audio content and precise error detection of the streamed watermark. As a result, broadcasters can trust Wheatstone’s processing software to deliver reliable and accurate measurements.

To learn more about Wheatstone’s revolutionary streaming software and how it can elevate your broadcasting experience, visit the company’s official website. Embrace the transformative power of Nielsen watermarking with Wheatstone’s cutting-edge solutions.

Frequently Asked Questions (FAQ)

Q: What certification has Wheatstone obtained for its streaming software?
A: Wheatstone has obtained certification for incorporating Nielsen’s Portable People Meter (PPM) encoded watermark into their streaming services.

Q: What can broadcasters do with Wheatstone’s streaming software?
A: Wheatstone’s streaming software, including Layers Stream, allows broadcasters to efficiently stream their content while seamlessly integrating the Nielsen watermark. This enables broadcasters to track their streaming audience and combine it with on-air listenership data.

Q: Which other streaming appliances from Wheatstone support the Nielsen watermark integration?
A: Wheatstone’s other streaming appliances, such as Streamblade and Wheatstream AoIP, also support the integration of the Nielsen watermark.

Q: How does Wheatstone’s approach to integrating the watermark differ from others?
A: Wheatstone’s approach integrates the encoding process within the processing software itself, providing a more streamlined solution.

Q: How was the certification process for Wheatstone’s streaming software conducted?
A: The certification process involved extensive testing by both Wheatstone and Nielsen engineering teams to ensure high audio content quality and precise error detection of the streamed watermark.

Definitions:
– Portable People Meter (PPM): A device used for measuring media exposure, particularly in television and radio audiences.
– Watermark: In this context, a watermark refers to a unique code embedded in audio content for tracking and measurement purposes.

Related Links:
Wheatstone Official Website