Wheatstone Unveils Revolutionary Streaming Software Certified by Nielsen for Enhanced Audience Measurement

Wheatstone, a leading provider of cutting-edge broadcasting solutions, has announced that its innovative streaming software has received certification from Nielsen for the insertion of the Portable People Meter (PPM) encoded watermark. This groundbreaking development marks a significant milestone in the realm of audience measurement and analytics.

The certified software, known as Layers Stream, is part of Wheatstone’s comprehensive suite of streaming solutions designed for both on-premise servers and cloud data centers. In addition to Layers Stream, Wheatstone offers the AoIP streaming appliances Streamblade and Wheatstream, both of which include the PPM watermark functionality. This means that regardless of the streaming source, whether it be a Wheatstone appliance, an on-premise server, or an Amazon Web Services cloud data center, the streams can now be accurately counted and seamlessly integrated with traditional on-air listenership.

Nielsen, the global leader in audience measurement, has recognized the groundbreaking approach employed by Wheatstone. Eric Kmetz, Nielsen product manager, praised Wheatstone’s software for its innovative use of encoding within the processing software itself, rather than relying on a hardware encoder as an afterthought. This methodological shift ensures more efficient and accurate operationalization of the encoding process, leading to enhanced quality and error detection of the audio content and watermark being streamed through Wheatstone processing software.

By obtaining certification from Nielsen, Wheatstone has further solidified its reputation as a trailblazer in the broadcasting industry. This achievement opens up new possibilities for broadcasters and content creators to gain deeper insights into their streaming audiences, enabling them to make more informed decisions about content programming and advertising strategies.

Wheatstone’s commitment to pushing the boundaries of what is possible in the realm of streaming technology continues to pave the way for an evolved broadcasting landscape, where audience measurement becomes increasingly accurate and audience engagement flourishes. With this certified streaming software, Wheatstone is empowering broadcasters to unlock the full potential of streaming analytics and revolutionize the way they connect with their audiences.

Frequently Asked Questions (FAQs) – Wheatstone’s Certified Streaming Software for Audience Measurement

1. What is Wheatstone’s certified streaming software?
Wheatstone’s certified streaming software is known as Layers Stream, which is part of the company’s comprehensive suite of streaming solutions for on-premise servers and cloud data centers.

2. What is the significance of Wheatstone’s software receiving certification from Nielsen?
The certification from Nielsen, the global leader in audience measurement, marks a significant milestone for Wheatstone. It allows for the insertion of the Portable People Meter (PPM) encoded watermark, enabling accurate counting and seamless integration of streaming data with traditional on-air listenership.

3. What other streaming solutions does Wheatstone offer apart from Layers Stream?
In addition to Layers Stream, Wheatstone provides two other streaming appliances: Streamblade and Wheatstream. These appliances also include the PPM watermark functionality, ensuring accurate counting and integration of streaming sources.

4. How does Wheatstone’s software differ from traditional encoding methods?
Wheatstone’s software employs innovative encoding within the processing software itself, rather than relying on a hardware encoder as an afterthought. This methodological shift enhances operational efficiency, accuracy, quality, and error detection of the audio content and watermark being streamed.

5. What benefits does obtaining certification from Nielsen offer to broadcasters and content creators?
By obtaining certification from Nielsen, Wheatstone allows broadcasters and content creators to gain deeper insights into their streaming audiences. This enables them to make more informed decisions about content programming and advertising strategies, leading to better audience engagement and improved content delivery.

6. How does Wheatstone empower broadcasters with their certified streaming software?
Wheatstone’s certified streaming software enables broadcasters to unlock the full potential of streaming analytics. It revolutionizes the way they connect with their audiences by providing accurate audience measurement and facilitating the evolution of the broadcasting landscape.

Key Terms:
– Portable People Meter (PPM): A device used to measure media audiences by transmitting inaudible signals embedded in the content.
– Encoding: The process of converting data or information into a particular format for transmission or storage.
– Watermark: A unique identifier embedded within digital content to indicate its authenticity or provenance.
– Audienceship: The act or state of being an audience for a particular type of media or content.

Suggested Related Links:
Wheatstone (Official website of Wheatstone, providing information about their broadcasting solutions)
Nielsen (Official website of Nielsen, the global leader in audience measurement)