Inspire Brands Expands Its Tech Capabilities with Acquisition of Vromo

Inspire Brands, the parent company of Dunkin’ and Buffalo Wild Wings, has made a strategic move to expand its tech capabilities in the food delivery sector. The company has confirmed the acquisition of Vromo, a delivery management software company, for an undisclosed amount.

The purchase of Vromo marks the first acquisition by Inspire Brands since its record-breaking acquisition of Dunkin’ Brands Group in December 2020. While the financial details remain undisclosed, the company spokesperson has confirmed the acquisition and its significance for Inspire Brands.

Vromo, originally founded as food delivery service provider WeBring in 2016, has evolved its offerings beyond basic delivery solutions. The company now provides custom tech solutions for delivery-focused restaurant operators, offering features such as delivery order management, order dispatch, tracking, and analytics.

This acquisition aligns with the trend of restaurant companies acquiring technology vendors to gain a competitive advantage in the industry. Other notable examples include Yum Brands, which made three tech company purchases in 2021 alone.

By integrating Vromo’s software into its portfolio of companies, Inspire Brands aims to improve the delivery logistics of its brands. This move is expected to enhance profitability and streamline operations for the company’s delivery-focused restaurants.

As the foodservice industry continues to evolve and adapt to changing consumer preferences, technology plays a vital role in optimizing various aspects of the business. Inspire Brands recognizes the importance of leveraging innovative solutions to stay ahead in the market.

With the acquisition of Vromo, Inspire Brands strengthens its position as a leader in the food delivery sector while expanding its tech capabilities to better serve its customers and franchisees. The deal reinforces the company’s commitment to driving growth and delivering exceptional experiences in the digital age.

Inspire Brands, the parent company of Dunkin’ and Buffalo Wild Wings, has acquired delivery management software company Vromo to enhance its tech capabilities in the food delivery sector. This is the first acquisition by Inspire Brands since its acquisition of Dunkin’ Brands Group in December 2020.

Vromo, originally known as WeBring, was founded in 2016 as a food delivery service provider but has since evolved to offer custom tech solutions for delivery-focused restaurant operators. Its software provides features such as delivery order management, order dispatch, tracking, and analytics.

This acquisition follows a trend in the industry where restaurant companies acquire technology vendors to gain a competitive advantage. One notable example is Yum Brands, which made three tech company purchases in 2021.

By integrating Vromo’s software into its portfolio of companies, Inspire Brands aims to improve the delivery logistics of its brands, enhance profitability, and streamline operations for its delivery-focused restaurants.

As the foodservice industry continues to evolve, technology plays a vital role in optimizing business operations. Inspire Brands recognizes the importance of leveraging innovative solutions to stay ahead in the market.

The acquisition of Vromo strengthens Inspire Brands’ position as a leader in the food delivery sector and expands its tech capabilities to better serve its customers and franchisees. This deal reaffirms the company’s commitment to growth and delivering exceptional experiences in the digital age.

Key Terms:
– Inspire Brands: The parent company of Dunkin’ and Buffalo Wild Wings.
– Acquire/Acquisition: The process of one company purchasing another company, often to gain certain assets, capabilities, or market share.
– Delivery Management Software: Software designed to manage and optimize delivery operations, including order management, dispatch, tracking, and analytics.

Related Links:
Dunkin’ Brands
Buffalo Wild Wings
Vromo