Canva Acquires Affinity and Serif, Expanding Its Creative Design Portfolio

Canva, the global graphic design and visualization tool company based in Sydney, has recently announced its acquisition of UK-based Affinity and its parent company Serif. While the financial details of the deal remain undisclosed, it is estimated to be valued at several hundred million pounds.

Affinity, founded in 1987, initially focused on developing creative software for Windows. However, in recent years, the company shifted its focus towards operating system-agnostic apps for creative professionals. Their flagship product, Affinity Designer, was launched in 2014 and has gained popularity among designers worldwide for its photo editing, illustration, graphic design, and page layout capabilities.

By joining forces with Affinity, Canva aims to unlock the potential of designers at every level of expertise. The acquisition will enhance Canva’s offerings for professional designers while maintaining its commitment to empowering non-designers with easy-to-use design tools.

Canva’s COO, Cliff Obrecht, emphasizes the growing need for effective visual communication in the workplace. As the volume of content and channels increases, designers often find themselves spending more time on editing tasks rather than creative work. The partnership with Affinity allows Canva to address these challenges and offer a broader range of solutions to its user base.

Affinity CEO Ashley Hewson expresses excitement about joining the Canva family. Affinity shares Canva’s vision for powerful simplicity and accessibility in creative software. The merger of the two companies aligns with their mutual goal of empowering individuals to unleash their creativity.

This acquisition marks Canva’s first in nine months and further expands the company’s European presence. Canva, used by over 175 million people worldwide, continues to invest in strategies that enhance their business-to-business offerings. With offices in London, Canva is well-positioned to serve and support its growing user base across the globe.

Frequently Asked Questions:

1. What is Canva’s recent acquisition and who did they acquire?
Canva recently acquired UK-based Affinity and its parent company Serif.

2. When was Affinity founded and what was its initial focus?
Affinity was founded in 1987 and initially focused on developing creative software for Windows.

3. What is Affinity’s flagship product?
Affinity’s flagship product is Affinity Designer, which was launched in 2014.

4. What are some of the capabilities of Affinity Designer?
Affinity Designer offers photo editing, illustration, graphic design, and page layout capabilities.

5. What does Canva aim to achieve through the acquisition?
Canva aims to unlock the potential of designers at every level of expertise and enhance its offerings for professional designers while maintaining its commitment to empowering non-designers with easy-to-use design tools.

6. What does Canva’s COO, Cliff Obrecht, highlight as a growing need in the workplace?
Cliff Obrecht emphasizes the growing need for effective visual communication in the workplace.

7. How does the partnership with Affinity address the challenges faced by designers?
The partnership with Affinity allows Canva to offer a broader range of solutions to its user base, which can help designers spend more time on creative work rather than editing tasks.

8. What do Affinity CEO Ashley Hewson and Canva share in terms of vision?
Ashley Hewson expresses excitement about joining the Canva family and shares Canva’s vision for powerful simplicity and accessibility in creative software.

9. What does this acquisition mark for Canva and its European presence?
This acquisition marks Canva’s first in nine months and further expands the company’s European presence.

10. How many people worldwide use Canva?
Canva is used by over 175 million people worldwide.

Definitions:
– Graphic design: the art or skill of combining text and pictures in advertisements, magazines, or books.
– Visualization: the representation of an object, scenario, or concept in a visual form.
– Agnostic apps: applications that are compatible with multiple operating systems.
– Photo editing: the process of enhancing or modifying photographs using various techniques and software.
– Illustration: a visual representation or interpretation of a text, concept, or idea.
– Page layout: the arrangement and design of elements on a page, such as text, images, and graphics.

Suggested Related Links:
Canva – Canva’s official website for more information about their products and services.